Meta recently announced some upcoming changes to WhatsApp, integrating some nifty little AI features plus tools for business owners, as well as business verification badges for the platform.
For businesses, WhatsApp’s new AI tools are set to help businesses better connect with customers and their needs. Meta says she is training AI to answer popular questions that businesses often receive on WhatsApp, to help customers find the answers they are looking for. AI will also be integrated to help businesses create social media ads to give customers updates on items in their cart and more.
Meta Verified in the WhatsApp Business app will roll out to more regions, including Brazil, India, Indonesia, and Colombia. A Meta Verified badge means that a company has registered its information in Meta and will receive enhanced account support (including phishing protection) and will be able to use WhatsApp on multiple devices for its employees.
Finally, Meta is also introducing the ability to instantly call larger businesses on WhatsApp, which should be ideal in complicated scenarios or for clients with specific requests. The feature will reach more companies in the coming months.
Fountain: Goal
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