This Sony Bravia is one of the best kept secrets when it comes to TVs… and it’s on sale for Prime Day!

He Sony Bravia X90L It is one of our selections for the The best Sony TVs you can buyAnd for good reason. Its color accuracy, precise brightness, fluid 120Hz motion, and 4K image processing make it one of our most recommended TVs overall. I consider it one of the most underrated TVs on the market. And right now, ahead of Amazon Prime DayYou can save on almost all size models, from $150 off the 55-inch model to $3,000 off the 98-inch model.

Also: The best Prime Day deals right now

I’ve seen all the best 2024 TVs from Sony, Samsung LG, TCL and Hisense in CES 2024 and at several events since then. And when I recently had to replace a 7-year-old 55-inch TCL TV that died, I replaced it with a 65-inch Sony X90L because I think it has the best picture for the price right now and comes with a couple of extra perks, too.

Don’t miss this deal on the excellent Sony Bravia XR X90L TV, especially if you were considering a TCL QM8 either Hisense U8KAll three of these TVs cost around $1,000 ($900-$1,300 on the market) for a 65-inch model, and the Sony is the best of the three.

Also: The best TVs of 2024: tested by experts

While the Sony Bravia XR X90L doesn’t wow you on the spec sheet (it’s a full-array backlit LED TV), the real-world performance and ease of use make it one of the best buys on the market, according to ZDNET’s testing. This Sony TV is technically in the same category as its very popular 2023 rivals, the TCL QM8 and Hisense U8KHowever, while they are Mini LED TVs and look like better TVs on paper, the Sony X90L has better color accuracy, plenty of brightness, and a much better remote than the TCL or Hisense TVs.

Since Sony has a long-standing partnership with Google, the X90L also has an excellent implementation of Google TV, making the X90L’s software interface much easier to use than Samsung’s Tizen and LG’s webOS, which can be overly complicated and frustrating to navigate.

With the X90L, you also get Sony’s excellent picture processing to upscale content to 4K, which is especially useful if you’re watching older content or YouTube videos and is more powerful than anything offered by Hisense and TCL. And if you’re looking for a TV to watch movies on, the X90L almost rivals the expensive OLED display and high-end QLED TVs that cost almost twice as much. If you’re upgrading from a TV that’s at least 4 or 5 years old, you’ll be amazed at the X90L’s picture quality, and it will require much less factory tuning than other TVs.

Of the five major TV brands, Sony has the most advanced picture processing, meaning it doesn’t oversaturate or overbrighten the picture the way Samsung, LG, TCL and Hisense models sometimes do. Again, that means Sony TVs typically have a better picture than higher-spec rivals from budget TV makers (Hisense and TCL), and can often compete with more expensive models from premium vendors (Samsung and LG).

Also: Mini LED vs. OLED: What’s the difference and which TV should you buy?

For gamers, this TV has a dedicated game mode, HDMI 2.1, VRR, and has automatic HDR tone mapping when connected to the Sony PS5. It also has a game menu so you can adjust the settings to your preference.

The Sony X90L isn’t as bright as its Mini LED rivals from TCL and Hisense, or even its 2024 successor, the Sony Bravia 7 — but it still takes advantage of Sony’s advanced backlight system to brighten specific parts of the image, and does an excellent job of revealing detail in the shadows of dark movies and shows. I’m using the X90L in a bright room, and I’ve never had a situation where I wished the picture were brighter.

Of course, Sony products are often priced 10-20% higher due to the Sony branding, so it’s important to look out for deals and promotions like the ones we’ve highlighted from Amazon.

If you have a little more to spend, I highly recommend you consider upgrading to an OLED because… Sony A80Lhe Samsung S90C and the LG C3 These are all 2023 OLEDs that you can get on sale for around $1,600 for a 65-inch model this summer.