Samsung regains first place in cellphone gross sales from Apple as third cellphone maker positive aspects over each


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Kerry Wan/ZDNET

In line with IDC, Samsung has surpassed Apple because the world chief in smartphone gross sales. (It is solely been three months since Apple surpassed Samsung for the primary time in world smartphone shipments.)

Within the first quarter of 2024, 289.4 million telephones have been bought. How was that damaged down by producer? The numbers give a really clear image:

Additionally: The very best telephones for 2024: examined by consultants

  • Samsung: 60.1 million models bought with a market share of twenty-two.5%
  • Apple: 50.1 million models bought with a market share of 20.7%
  • Xiaomi: 40.8 million models bought with a market share of 11.4%
  • Tanssion: 28.5 million models bought with a market share of 5.7%
  • OPPO: 25.2 million models bought with a market share of 10.3%

The large shock is the absence of Google. Even when its Pixel 8 flagship telephones proceed to achieve recognition, the corporate cannot crack the highest 10. The excellent news for Google is that the variety of Android telephones shipped within the first quarter far eclipses iOS gadgets, with a complete of 144.6 million models bought operating Android. models.

These numbers don’t embody the Others class, which bought 84.7 million models.

Additionally it is revealing to match the figures between Q12024 and Q12023. Final yr’s comparable figures appear to be this:

  • Samsung: 60.5 million models bought
  • Apple: 55.4 million models bought

Additionally: The very best Samsung telephones to purchase

Whereas Samsung solely noticed a decline of 0.4 million models, Apple declined by 5.3 million models.

What’s behind this transformation? Ryan Reith, group vp of Worldwide Mobility and Client Gadget Trackers at IDC, expects each Apple and Samsung to take care of their grip on the high-end portion of the market, because the rise of Chinese language firms will pressure the 2 smartphone leaders to search for different areas the place they will proceed to increase and diversify.

That is a straightforward conclusion to attract, as Xiaomi went from 30.5 million models bought within the first quarter of 2023 to 40.8 million models bought within the first quarter of 2024.

Additionally: How Apple’s synthetic intelligence advances might make or break the iPhone 16

For now, it is all in regards to the Asian market, and people smaller firms will proceed to eat into Samsung and Apple’s market share.

Nonetheless, with Apple’s planning do every little thing attainable with AIIt is onerous to guess how the market will change when the subsequent iPhone is launched.

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