Hadlee Simons / Android Authority
TL;DR
- TikTok creator ByteDance has quietly released a new app called Whee.
- The app promises a more authentic experience for sharing photos with your friends.
- The launch comes after a similar app, called TikTok Notes, was launched earlier this year.
Snapchat and BeReal are two social apps that promise more authenticity than rival platforms. We’ve even seen Instagram take advantage of some features of these apps. Now it seems Tik TokCreators are getting in on the action, too.
ByteDance quietly published a new app called Whee earlier this month (spotted by Artem Russakovskii), promising a more intimate and authentic experience.
“Whee is a new social app created to keep you connected with your close friends through life’s spontaneous moments,” the app’s description reads. “Capture and share real-life photos that only your friends can see, allowing you to be your most authentic self.”
Russakovskii confirmed that the app is available in about a dozen markets, but not the United States. In fact, we can download the app through the Play Store, but we receive an error message when trying to log in, confirming that the app is not supported in our region. Using a VPN doesn’t make any difference either.
The screenshots suggest that Whee isn’t trying to copy the concept of BeReal (taking photos at a designated time) or the ephemeral nature of Snapchat. Instead, the images hint at a more intimate version of Instagram, which allows you to share content only with friends and only allows them to like and comment on your posts.
It’s also worth noting that Whee’s soft launch comes shortly after the company’s launch. TikTok Notes. This is also an Instagram-inspired app, focused on photo posts. However, we’re not quite sure how the two apps will coexist.
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