How Robert Evans and Creative Courage saved the studio

He Talks implosion between David Ellison’s Skydance and Shari Redstone. It has darkened the city. Beyond Supreme With Global’s share price inching below $10 a share, enthusiasm doesn’t seem high about rival bidders or Redstone relying on a troika of George Cheeks, Chris McCarthy and Brian Robbins , who propose cuts of 500 million dollars as a remedy. That won’t strengthen the asset and hasn’t stopped the stock from falling, as many fear another deal could lead to global paramount being dismantled and sold for pieces, including its historic lot.

What could work? How about a little creative courage and doubling down on ambitious projects? Or even continue with CBS signing procedures like Blue bloodwhose Tom Selleck-led cast is kicking and screaming to keep the show from fading at the end of the season? Blue blood I may not be as sexy an Emmy magnet as Successionbut he has made much more money.

In the spirit of leaning on creative ingenuity rather than stock-enhancing stunts, click above to watch a film in which the actor-turned-Paramount boss Robert Evans front, when that studio was on the rocks and waiting for literary properties like Love story and The Godfather could end the nosedive. Our former columnist Peter Bart admitted to me that he was the one who wrote the Rocky-Like a speech for Evans, and they got Mike Nichols to film it. The appeal was widely seen and had an impact on the financial community, especially when those films and other originals became hits. How Paramount’s think tank mishandled the success is another issue that Bart writes about belowafter a successful 1975 when seemingly everything the studio did became a hit.

Evans wasn’t kidding when he said the studio wasn’t a passive participant in publishing those books. Bart told me that he read Erich Segal‘s Love story script and suggested that he first turn it into a novel. Segal clearly refused; he was a Yale professor whose academic career would be ruined if he identified himself with such a commercial book. Bart said he understood and then offered Segal $35,000. The academic reconsidered and accepted on the spot. The rest is history. Hollywood, after all, is the place where everyone wakes up with a chance to win, as long as courage and self-confidence are the ingredients.


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