Getting an Oura ring within the US simply acquired an entire lot simpler

Oura, one of the crucial in style names within the good rings market, continues its strategic push into standard retail with a simply introduced partnership with Goal. Some Goal places within the US will now carry the favored wearable well being monitoring system, and it is also out there at vacation spot web site.

This transfer comes on the heels of the latest growth of Oura availability to Amazon. Beforehand, Oura merchandise have been solely out there by means of its personal web site and Finest Purchase.

The corporate has performed a pivotal function in establishing the good ring as a reputable various to conventional wrist-worn smartwatches and health bands. Oura’s newest good ring, the Oura Gen 3 Ringis now out there on Goal’s web site, with costs beginning at $299.

Goal shops will supply an enhanced purchasing expertise for Oura rings. In-store prospects will be capable to attempt on dummy models to evaluate their excellent match earlier than committing to a purchase order. For many who want to measure at dwelling, sizing kits (priced at $9.99) may be ordered at Goal.com, and consumers will obtain a $10 reward card redeemable in opposition to any future Goal buy, together with the Oura ring.

Whereas good rings have been round for a while, their widespread adoption has not mirrored business expectations. Nevertheless, the subsequent Samsung galaxy ring Its launch later this yr may change the panorama and doubtlessly encourage different smartphone producers to enter the rising good ring market.