EXCLUSIVE: Amazon MGM opened this yr’s SXSW with a bang with highway home, and they will end tonight with one other one, that of Michael Showalter. Anne Hathaway romance film, The concept of you.
However an intriguing statistic has emerged forward of tonight’s world premiere and it is the trailer for The concept of you has clocked 125 million international views throughout all social media platforms, breaking the file for essentially the most considered trailer for any streaming unique movie. The concept of you hits fundamental video on Might 2 in additional than 240 international locations and territories around the globe.
The second and third most considered streaming film trailers belong to Netflix’s Gal Gadot title, Coronary heart of stoneand your subsequent summer time photograph, Beverly Hills Police: Axel F. That is all based on WaveMetrix.
Different movies within the prime 25 embrace Zack Snyder’s Justice League, Disenchanted, Preyand Borat Subsequent Moviefilm.
Showalter is a good SXSW vet. His Sally Area movie, Whats up my identify is Doris gained the Folks’s Selection Award in 2015 and offered to Roadside Points of interest for $1.75 million. that of the filmmaker The nice sick It gained the Viewers Award in 2017 and earned an Oscar nomination for unique screenplay. Additionally, his critically acclaimed tv collection. Search celebration the competition performed. His Paramount film love birds He was initially scheduled to play the Austin, TX occasion earlier than Covid shut it down.
propaganda for The concept of you: Hathaway performs Solène, a 40-year-old single mom who begins an surprising romance with 24-year-old Hayes Campbell (Nicholas Galitzine). He’s the lead singer of August Moon, the preferred boy band on the planet. When Solène should step in to accompany her teenage daughter’s journey to the Coachella Music Competition after her ex bails on the final minute, she has an opportunity encounter with Hayes and there may be an instantaneous spark. simple. After they start a whirlwind romance, it isn’t lengthy earlier than Hayes’ famous person standing poses inevitable challenges to her relationship, and Solène quickly discovers that life within the highlight could be greater than she thought. that she anticipated.
The concept of you was written by Showalter and Jennifer Westfeldt, based mostly on the novel by Robinne Lee. The producers are Cathy Schulman pga, Gabrielle Union pga, Anne Hathaway pga, Robinne Lee, Eric Hayes, Michael Showalter and Jordana Mollick.
The movie additionally stars Nicholas Galitzine, Ella Rubin, Reid Scott, Annie Mumolo, Raymond Cham Jr., Viktor White, Jaiden Anthony, Dakota Adan, Perry Mattfeld, Mathilda Gianopoulos and Jordan Aaron Corridor.
The concept of you premieres tonight on the Paramount Theater in Austin, TX at 7 pm CT.