‘Quiet Place’ on record opening day, ‘Horizon’ off to slow start


Faced with two new mass releases, “Inside Out 2” is looking to lead the domestic box office once again. Disney’s new release added another $17.1 million on Friday, down just 43% from the $30.5 million it took in a week ago. Any three-day gross over $53 million will place it among the top ten third-weekend domestic opening grosses in box office history. It appears poised to be between seventh and tenth place, a range currently occupied by “The Super Mario Bros. Movie” ($59.9 million), “Spider-Man: No Way Home” ($56 million), “ The Avengers” ($55.6 million) and “Jurassic World” ($54.5 million).

Total North American earnings for “Inside Out 2” are expected to top $468 million through Sunday. The $1 billion global milestone is fast approaching; it will be the first of the calendar year and the first since “Barbie.”

A Quiet Place: Day One” will likely come in second place, but it’s outpacing its tracking and will edge closer to “Inside Out 2” than anticipated. The Paramount release grossed $22.5 million from 3,708 theaters through Friday and preview screenings, putting it above the single-day haul for director John Krasinski’s 2021 sequel ($19.3 million), making it the biggest opening day ever for the horror series. Projections for the opening-weekend total are now at $53 million, which would be above the 2018 original’s franchise record of $50.2 million. The film gets a boost in ticket sales from being the headline attraction at Imax and premium large-format venues.

“Day One” had a production budget of $67 million. Like the first two “A Quiet Place” installments, this one did very well with critics and is generating a lot of buzz among early ticket buyers (a B+ rating from audience pollster Cinema Score, not bad for a horror release, which typically scores lower). This opening weekend is good business considering the film’s price tag, and there’s just enough response to keep the film in theaters for weeks to come. Michael Sarnoski directs the Big Apple-set prequel, which stars Lupita Nyong’o, Joseph Quinn, Alex Wolff and Djimon Hounsou.

Meanwhile, the even quieter place is the Western Front. Kevin CostnerThe hopeful franchise starter “Horizon: An American Saga — Chapter 1” isn’t performing up to its price tag on opening weekend. The epic-length Western grossed $4.1 million from 3,334 locations through Friday and pre-screenings. That puts it on track to land within projections for a three-day opening in the low teens, good for bronze on the domestic charts.

That’s no small feat for an original adult drama these days. But the first chapter of “Horizon” was built to be a blockbuster, costing $100 million to produce, $38 million of which was paid for by Costner himself, the film’s director, star and co-writer has bluntly shared. Add to that a $30 million advertising and publicity spend, also backed by Costner and some mysterious investors. Warner Bros. is distributing the film, but it’s not on the hook for production or marketing costs other than some development costs incurred through New Line.

More than three decades ago, reports gave Costner’s upcoming directorial debut, “Dances With Wolves,” the humorous moniker “Kevin’s Gate,” painting the Western as a disaster in the making on par with Michael Cimino’s notorious flop “Heaven’s Gate.” Like “Horizon,” Costner also invested millions of his own money in “Wolves.” But then it proved the naysayers wrong, scoring the sixth-highest-grossing opening of 1991 and taking home the Oscars for best picture and best director.

But there have long been doubts about the box office prospects of “Horizon,” not only because of its high price. The film was a critical failure after its premiere at the Cannes Film Festival in May. But now, more alarmingly, Costner’s target audience doesn’t seem to be particularly enthusiastic about the film either. “Horizon” received a B- Cinema Score, an ominous sign that the Western is not generating the buzz it would need to succeed at the box office. Older audiences don’t typically rush for opening weekend, and the upcoming Fourth of July holiday may end up livening things up a bit, but “Horizon” could have had a bigger impact than this. And with Warner Bros. releasing “Chapter 2” in theaters in just six weeks, the production’s overall fortunes are set to sink even further.

In fourth place, Sony and Columbia’s “Bad Boys: Ride or Die” grossed another $2.835 billion on Friday. The Will Smith and Martin Lawrence action sequel is projected to add $10.2 million in its fourth weekend, which would mark another steep 46% decline. Total domestic grosses will reach $165.1 million by the end of the weekend. The action sequel is now quickly catching up to Disney’s “Kingdom of the Planet of the Apes” ($166 million) and should soon surpass it to become the fifth-highest-grossing North American release of the year.

In fifth place is Telugu-language sci-fi epic “Kalki 2898 AD,” which collected $1.9 million on Friday from 1,234 theatres, according to competitors. The Nag Ashwin-directed film, which features Indian stars Amitabh Bachchan, Deepika Padukone and Prabhas in a dual role, will collect $6.2 million in three days of release. It collected $5.5 million in previews.



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